Physical dealerships remain essential in the buying process according to Google.

Despite the growth of automobile sales on the internet physical dealerships remain essential in the buying process according to Google.

The search engine is set to deliver a major speech to attendees at Car Dealer Live the forthcoming event, which is sponsored by Auto Trader.

Ben Gault, automotive industry manager at Google UK, will deliver the latest research from Google that will focus on the growing importance of omni-channel retailing to automotive dealers.

In an interview on video, Gault said: 'We're going to share our most recent release of Gearshift, that is a thorough survey of the current state of affairs in which people who are buying used cars are purchasing their cars.

We'll be focusing on details like how internet is heavy the journey of a used car is. That's 88 percent of buyers will use an online site to research their trip.

"Facts" such as in the process we are aware that they're making these choices in less than one month, and despite the growth of online shopping but we are aware that buyers are grounded in purchasing from physical stores.'

Google's Gault revealed that one of the biggest discussions' that the company is having with car dealerships concerns how they can set up their business for 'bricks and Clicks cars' sales.

Gault added: "One of the most difficult discussions we're having businesses and clients revolves around the role of omnichannel.

"We're aware of the data we'll be sharing with you that consumers is likely to switch between offline and online. It's an aspect that businesses can gain by helping to create an easy transition for users between offline and online.

"Omni channel, as a procedure is a process that's crucial for the auto industry moving forward, and certainly the retail industry.'